Climate Week

In September 2023, Klarna turned New York Climate Week pink!

Our out-of-home campaign "Loved Items Live Longer" aimed to prompt consumers to make smarter, more sustainable choices through circular fashion and high quality purchases.

By humanising fashion items, we wanted to celebrate cherishing your garments and extending their lifespan over mindless consumption.

This campaign, which consisted of out-of-home placements, conferences and a website helping consumers extend the life span of their garments, is deeply rooted in Klarna's mission to help shopper make better decision for the planet and their wallet.