Earth Week

Celebrating "buy once, buy right".

For Earth Week, Klarna wanted to highlight how their sustainability tools can help shoppers make better decisions for planet and wallet.

With Klarna’s AI-powered Untrend Report, we celebrated buy once, buy right
by revealing, trend-immune and sustainable items that shoppers love most.

The campaign itself was launched on our owned channels and earned media, we didn’t use any paid channels and had impressive results:

+28m impressions.

+3.33% in purchases at conscious brands compared to the 6 weeks around Earth Week.

+40% increase in impressions of Klarna's Sustainability Hub (127.5K) & +75% increase in impressions of the Conscious Pill (55K) within the Klarna App.